The firm, which specialises in producing luxury handmade bath, body and skincare products inspired the highland landscape, has opened a store in Aviemore.
It comes as the company has also struck an agreement for export of products to a third continent after concluding talks with a supplier to retailers in Hong Kong. This is in addition to the 350 retail stockists already established across Europe and North America.
The firm has reported a 25 per cent increase in sales for the 2020/21 financial year, quadrupling what they were in 2017.
Emma Parton, who founded the Fort William-based company in 2001, said: “The shop will enable customers in the area to experience Highland Soap Co’s range of organic, natural products in person and will mark the start of a new and exciting chapter for the company.
“During the past year, shopping habits have changed with many customers favouring local, sustainable businesses and products made by hand by skilled craftspeople.”
The family-run business now has more than 50 employees and is based near the foot of Ben Nevis.
Parton added: “We have always prided ourselves on being the greenest makers of soaps and skincare products in Scotland and have always been ahead of the curve when it comes to reducing unnecessary plastic.
“This year, we have gone a step further by committing to packaging our shampoo, body washes and conditioners in 250ml bottles made of biopolymer, a plastic made from sugarcane.”