Screen presence: Sales rise for Britain's Got Talent sponsor

Price comparison website Moneysupermarket.com hailed its sponsorship of ITV's Britain's Got Talent show yesterday as second-quarter sales surged. Revenues in the six months to the end of June are now likely to have risen by 23 per cent to £88.3 million with underlying profits up by 26 per cent at £22.8m, the firm said in a brief 'post-close' trading update.

It added: 'Consistent with its strategy of driving higher-margin, direct-to-site revenues, the group has continued to increase its investment in offline marketing, including the sponsorship of Britain's Got Talent. Picture: Ken McKay