Scottish marketing 2015 Star awards launches

With a duty to demonstrate return on investment, marketers from all over Scotland, whichever sector they operate in, are being encouraged to submit entries detailing campaigns and initiatives that prove their marketing has delivered positive impact.

Commenting on this year’s awards theme Sally Stanley, chair of the Marketing Society Star Awards said: “While hardly new, demonstrating success through marketing investment continues to be a hot topic in boardrooms across the country and it is fundamentally the marketing industry’s responsibility to deliver the necessary reassurances that marketing delivers.

“This year’s theme of proof prevails shines a light on this topic and we’re looking forward to reviewing work that provides compelling evidence of success. As new techniques of measurement have become available, it will also be interesting to see if these are deployed in the awards submissions.

“This year’s awards theme perfectly complements the vision of the Marketing Society to build a world leading marketing community in Scotland. The awards will reward and showcase the outstanding work being achieved by marketers at every level- from in-house and agencies to veteran marketers and rising stars and will provide an excellent platform for promoting the strength and effectiveness of Scottish marketing.”

Previous winners include Martin Reynolds from Glasgow 2014, Hunter Boots, The Scottish Government and 4cDesign. Entrants to this year’s awards will have the opportunity to learn from these past winners at two Inspiring Minds Star Awards Showcases later this year which will give insights towards preparing a winning paper.

Cello Signal is the 2015 title sponsor with The Scottish Government and VisitScotland on board as strategic sponsors. There will be five categories for companies to select from to prove their star status as well as individual awards to distinguish the best talent in the industry.

How to enter

Full details of the five Star Award categories and how to enter can be found at

www.marketingsocietyscotland.com/stars15

The final deadline for entries is 5pm on Monday 18 February 2015. The awards are open to both members and non-members of The Marketing Society.

Submissions from first time entrants are welcomed free of charge.

The dedicated hashtag for the awards is #starawards15

Recognised as one of the most prestigious awards showcasing the industry, the Marketing Star Awards has been running for over 10 years. The full list of awards is as follows:

1. Development

1.1. Star School Award in association with Young Enterprise Scotland

1.2. Star Marketing Student

1.3. Star Creative Student

1.4. Rising Agency Star

1.5. Rising Creative Star

1.6. Rising Marketing Star

2. Strategic

2.1. Brand Development

2.2. Marketing Planning- Resources, Research and Insights

2.3. International Marketing

2.4. Integrated Marketing

2.5. Employer Brand of the Year

3. Communication

3.1. Advertising

3.2. Design

3.3. Digital

3.4. Direct Marketing

3.5. Event Marketing

3.6. Media

3.7. PR

3.8. Sponsorship

4. Sector

4.1. Cause Related and Charity

4.2. Financial and Professional Services

4.3. Food and Drink

4.4. Public Sector

4.5. Tourism, Leisure and Sport

4.6. Retail

5. Champions

5.1. Pioneering Spirit Star Award

5.2. Chairman’s Award for First Time Entrants

5.3. Chairman’s Award for a Small to Medium Sized Company

5.4. Star Agency of the Year

5.5. Star Marketing Team of the Year

5.6. Agency Star of the Year

5.7. Marketing Star of the Year

The Marketing Society is an exclusive global network of 2,700 senior marketers. We encourage our members to become bolder leaders, helping them think differently about the challenges they face. In the 55 years since we began, we’ve become one of the most influential drivers of marketing in the world. The Society has a strong presence in Scotland with nearly 400 members and runs over 30 marketing events per year. For further information on the Society please visit www.marketingsociety.com