Scottish inventor launches wearable fitness tracker to help prevent running injuries

A Glasgow-based start-up is looking to take giant strides into the running industry after receiving backing for a fitness tracker that can help prevent injuries.

Glasgow-based Attis Fitness has launched its debut product, Stridesense, after four years of development work.

Attis Fitness has launched its debut product, Stridesense, after four years of development. The product is being billed as the only wearable fitness tracker on the market that can analyse a runner’s whole stride without the need to visit a laboratory.

The venture is looking to take its tech worldwide after a six-figure investment from an investor group led by Gabriel Investment Syndicate. Other investors included Strathclyde University’s Strathclyde Entrepreneurs Fund, Shancastle Investments and Scottish Enterprise.

Company founder Tim Elizondo, 26, said: “Our mission is to change the fitness tracking market for the better, by making professional running laboratory-grade technology accessible to all runners. In doing so, we’ll help people both improve their running and lessen the risk of injuries.

“We believe Stridesense is the future of running technology. As a sports engineer, I’ve been lucky enough to work with the latest sports lab technology and was amazed at how beneficial it is for performance and injury prevention. I wanted to make this technology readily available and accessible to all – not just professionals.”

The lab-grade wearable fitness tracker consists of five motion tracking sensors, which are placed around the legs and waists in secured pockets in Stridesense leggings, which then connect via bluetooth to the app.

It is said to be the first fitness tracker on the market that measures the whole stride, not just the movement of wrists or feet. The movement of users is tracked across ten specialised running metrics to provide personalised feedback.

Gabriel Investment Syndicate director and gatekeeper, Gillian Macaulay, said: “We are incredibly passionate about backing ambitious early-stage Scottish businesses.

“We have a huge belief in Tim, the company and the product. With our investment, we believe Attis will help runners improve all across the UK and beyond.

“Stridesense is only the beginning and we are excited for Attis to launch yet more products to improve running for everyone.”

Gabriel Investments Syndicate was launched by Macaulay in 2012, with the aim of helping entrepreneurs take the next step to first-stage funding by creating “disciplined, high-growth” businesses.

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