Scottish ice cream maker spends £100k to get English market licked
The family-owned is investing some £100,000 to build awareness with new audiences. The Aberdeenshire firm is championing its approach to simplicity and the use of natural ingredients in a bid to win new customers in England and Wales.
The move follows a record year for the company, which was able to grow turnover by 20 per cent to £16.7 million, helped by growth within its chocolate bars business and increased exports.
Outlining details of the summer campaign, Karin Mackie, marketing director and one of Mackie’s three sibling owners, said: “It has always been a big challenge for us to grow our ranges in England and Wales.
“We're routinely contacted on social media from customers asking why they aren't able to try the wider range of flavours available in Scotland.”
To ignite the campaign, the firm has recruited the services of Curzon Marketing.
Founder and director Steve Curzon said: “There’s a large number of customers who want food that is uncomplicated, wholesome and made from natural ingredients. This makes the Mackie’s proposition of natural ingredients and a family owned farm both relevant and appealing.”
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