Having set up a permanent presence in Sydney, Australia, Optiseller has already recruited several employees and is looking to fill more vacancies.
The Stirling-headquartered firm has also bolstered its presence in Germany by strengthening the team dedicated to providing technical support for the local market due to high demand there.
Chief operating officer Richard Falconer said: “During the past six months we have seen a huge increase in demand for our services as online sales have boomed during the lockdowns and many businesses have been forced to go online.
“We are looking at launching a new automated platform which will make it quicker and less expensive to onboard your shop on eBay. We have also extended our agreement with eBay to provide our Aspect Finder+ tool free to all eBay sellers until the end of June.
He added: “The boom in online sales has had a significant impact on our company growth. In 2020, Optiseller grew its revenue and headcount by 300 per cent, a significant increase that positions us as a high growth organisation with a multi-million pound operation.
“This year we are projecting a similar expansion in terms of turnover and team members. Australia and Germany are particular hot spots, so we are putting in the right resources to service customers in these territories.”
The firm offers a range of software-as-a-service (SaaS) tools to help online retailers optimise their data and online presence.