Scottish craft brewery cheers 2000% leap in online sales since lockdown
With bars and restaurants forced to close their doors, the Alva-based brewer’s established online business boomed and the firm said that trend was showing no signs of slowing down.
The firm – famed for its Schiehallion pilsner – now offers a next day delivery service to anywhere in the UK if ordered online before 1pm. This has helped it record a 2,000 per cent increase in online beer and lager sales.
Managing director Stuart Cook said: “The coronavirus pandemic has substantially changed the way we all shop.
“We were hopeful the Harviestoun reputation would count for a lot amongst beer drinkers who hadn’t been able to get out for a pint in their local during lockdown, and we have been blown away by the response to our ‘beer to your doorstep’ service.”
He added: “In these tough times for the industry, getting beer fresh from our brewery direct to the trade is critical as a support mechanism.”
The brewery’s product range is becoming increasingly available in supermarkets, readily bought from major online e-commerce customers and the export market.
The dark beers, such as Old Engine Oil, Engineers Reserve and the Ola Dubh age range, are said to be especially in high demand across Europe, China, the US, Canada and South Korea.
Harviestoun has been brewing in the shadow of the Ochil Hills in Clackmannanshire since 1983, pre-dating the craft beer boom.
A message from the Editor:
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
The dramatic events of 2020 are having a major impact on many of our advertisers - and consequently the revenue we receive. We are now more reliant than ever on you taking out a digital subscription to support our journalism.
Subscribe to scotsman.com and enjoy unlimited access to Scottish news and information online and on our app. Visit https://www.scotsman.com/subscriptions now to sign up.
By supporting us, we are able to support you in providing trusted, fact-checked content for this website.
Want to join the conversation? Please or to comment on this article.