Rugby star Paterson kicks off campaign for quality meat

RUGBY star Chris Paterson is the face of a Quality Meat Scotland campaign to raise the profile of red meat's role in a healthy diet.

The campaign will see Paterson, who is Scotland's most capped player with 101 caps, appear on posters in more than 300 Scotch Butchers Club shops. Using the slogan "Strength. Energy. Growth - Red Meat Has It All" the campaign aims to highlight the health benefits of red meat and includes a booklet of simple, nutritious recipes featuring Scotch Lamb, Scotch Beef and Specially Selected Pork.

Paterson said red meat had always played an important part in his diet, never more so than in the past year when he has been recovering from a serious injury sustained in action for his country.

"I was very much encouraged to eat lightly cooked red meat as part of my recovery and I think this, and the fact I have always led a healthy lifestyle and was determined to get back to full fitness, has helped me get over the injury so well.

"I'm not too bad a cook and generally cook pretty much from scratch. Eating properly doesn't take much effort."