Recipe for success: TV ‘spin-off’ boosts John Lewis

Sales at department store group John Lewis accelerated last week, boosted by a 48 per cent jump in sales of food mixers as customers aimed to replicate the creations seen on BBC 2 programme The Great British Bake Off, left.

For the week to 22 September, overall sales rose 14.2 per cent to £67 million, with Apple’s iPad, Samsung televisions and autumn clothing ranges also proving popular.

All of the employee-owned retailer’s Scottish stores enjoyed a rise in sales, with growth of 2.5 per cent at both Aberdeen and Edinburgh and a 5 per cent increase in Glasgow.

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Howard Archer, economist at IHS Global Insight, described the performance as “healthy” and said it marked an improvement on the previous week, when sales rose 12.9 per cent.

He added: “The pick-up in sales provides a lift to hopes that the consumer is perking up a little and is helping the economy exit recession and eke out modest growth.”