RBS hopes to rekindle roots with campaign

ROYAL Bank of Scotland is unveiling a new brand imaging campaign at Scotland's airports which aims to rekindle its roots in local communities.

The bank hired Glasgow agency Frame to develop the strategy and a series posters and hoardings were installed at Edinburgh airport last week. Similar imaging will follow at Glasgow and Aberdeen airports.

RBS spokesman Andrew Wilson said: "We wanted to renew the group's brand presence at the airports in a way that recognised our role in the fabric of society and our deep roots here.

"We love what this campaign can do and we hope all travellers through the airports feel the same. It should really enhance the welcome home and the welcome here."