Harper MacLeod has launched an online putting and quiz game as part of its celebrations in an attempt to raise awareness of its brand in offices throughout the country. The game, Go Putty, is set to become the latest craze in viral online games to ping up into the inboxes of idle workers throughout the country.
As well as showing off their corporate skills in a computer golf game – aiming a ball into a hole on a putting green – office procrastinators also have to answer quiz questions about other events which happened in the year Harper McLeod was founded: 1988.
Laura Vernett, marketing director of Harper MacLeod, which boasts 45 partners and 115 fee earners, explains: "We're widely acknowledged as being a law firm with a difference so we continually seek innovative ways to reach our target audiences. 'Go Putty' enables our clients and contacts to celebrate our 20th anniversary in a fun and engaging way, while reminding them of our firm's core business areas."
Harper MacLeod was launched by Lorne Crerar and Rob McKenzie.
Gazetteer is earnestly swotting up on its knowledge of 1988 – as well as its putting skills – in an attempt to find out what happens if it completes the game. Free legal advice for life, maybe?
FACT OF THE DAY: 30,000
ONE of the largest amounts of money ever committed to supporting young entrepreneurs in Scotland. The cash prize has been put up by Renfrewshire Chamber of Commerce as part of a new competition launched to find the next generation of business "Legends".
The contest aims to find three of the most exciting young entrepreneurs in Scotland today by offering the chance to win a major cash injection for their business.
THE mobile operator has clinched a deal to launch youth-focused services in India through telecom operator Tata Teleservices.
Tata, which is one of India's leading mobile operators, will launch Virgin Mobile in 50 cities initially.
Indian call centre staff
AVIVA, Britain's biggest insurer, is looking to cut back around half of its call centre business as part of a strategic review of operations in the country. The move backs up claims that rising labour costs in India are beginning to reduce the benefits of outsourcing to UK firms.
AS HOUSE prices fall, a huge amount of financial folly is being exposed. You only learn who has been swimming naked when the tide goes out – and what we are witnessing at some of our largest financial institutions is an ugly sight."
US businessman Warren Buffett, commenting on the fallout of the subprime crisis