Pizza firm serves up another slice of sales growth

Pizza delivery firm Domino’s shrugged off this winter’s snow to post solid sales growth for the first quarter, even without the extra topping provided by new store openings.

Sales in the three months to the end of March rose by 12.3 per cent to £164.1 million, driven by strong like-for-like sales growth in the latter part of the quarter.

The firm said: “Despite the disruptive impact of the snow early in the quarter, like-for-like sales in the UK in 670 mature stores increased by 6.6 per cent thanks to sales of new products such as the Domino’s Hot Dog Stuffed Crust, a successful short-term price led promotion and some weaker comparative figures due to warmer weather last year.

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“In addition, like-for-like sales in the Republic of Ireland have been resilient throughout the period and rose by 8.1 per cent.”

During the period, seven new stores were opened - five in the UK and two in Germany. The company said it aims to open 60 new stores in the UK and 18 in Germany this year.

Domino’s noted that orders are increasingly being placed on the internet. Sales taken through online platforms were up 38.4 per cent to £82.4m, with a quarter of those orders coming from a mobile device.