New look, new beers and global growth for Moray craft brewer

A Moray-based craft brewery has embarked on a rebrand and launched a range of new beers as it looks to ramp up production.

Heather McDonald is founder and chief executive of Kinloss-based WooHa Brewing Company. Picture: Gary Murison

As part of an overall £1.5 million investment plan, WooHa Brewing Company completed a crowdfunding campaign earlier this year that saw it raise more than £600,000, enabling it to undertake a rebrand across its entire product range.

It marks the start of the Kinloss brewery’s plans to expand its current production by 17 times over the next three years, growing in-house production capacity from 5,000 hectolitres to 88,000 by June 2023.

The firm’s latest products include Hello Friday, a session pale ale described as fruity and herbaceous.

Founder and chief executive Heather McDonald said: “Our bold new look brings a completely fresh perspective to the brand. It represents the brewery’s fun and energetic persona and our ambitious plans for expansion.”

WooHa was set up in 2015 and started exporting to the US in the same year. Its international portfolio now comprises countries across Europe and south east Asia, including China.

Recognising the need to tailor the brand to its new and growing international markets, the new look has moved away from WooHa’s widely recognised cartoon cow imagery, while still paying homage to its Scottish provenance.

WooHa has also secured a listing with fine food distributor Cress Co which will further enhance its reach into the trade sector.

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