The company's new Alexa handbag – named after the "modern British style icon", television presenter Alexa Chung – was an immediate best-seller and helped group sales accelerate during the second half of its financial year.
Sales rose 23 per cent to 72.1 million and profits hit 5.1m in the year to 31 March, but Mulberry said growth would have been stronger if it had not sold out of some key items.