Morphsuits sign up for Think Digital Scotland

The Edinburgh based company has taken the fancy dress supply market by storm with their novelty spandex costumes.

Formed in 2009 with a £3,000 investment the business now reports a £4.1million turnover, conducting around 40 per cent of their business online.

Facebook plays an important role in the business’s marketing strategy, now boasting over a million fans on the website. The social networking site has helped Morphsuits to both build its brand and conquer international markets, driving their popularity around the world.

Organised by Glasgow Chamber of Commerce, Think Digital Scotland 2012 will welcome keynote presentations from Gilli Goodman, Agency Product Specialist at Google and Alex Neil MSP, Cabinet Secretary for Infrastructure & Capital Investment.

Talks and workshops will be delivered throughout the day by representatives from a diffuse selection of businesses including Dell, Microsoft, Vodafone and One Stream.

Stuart Patrick, chief executive of Glasgow Chamber of Commerce, said: “Morphsuits are one of the Scottish business community’s whirlwind success stories and we are pleased to welcome them to Think Digital Scotland 2012. They have taken advantage of the many opportunities which social media can present companies of any size and are great ambassadors of Scotland’s vibrant digital economy.”

Morphsuits, which now host 17 different e-commerce platforms, will be talking about how businesses can make money out of social media.

Gregor Lawson, co-owner and marketing director at Morphsuits, said: “Facebook is the lifeblood of our business and has greatly contributed to our success as a company. The Morphsuit brand has grown immensely since we first started out and social networking sites have sped up this process much faster than traditional forms of media.”

• Think Digital Scotland will take place on March 20 in Glasgow’s Lighthouse Gallery.