Marketing society raises a toast to brightest stars of the Scottish sector

Grier, who is director of malts at the Edrington Group, was named Marketing Star of the Year for his work on the Macallan.

David Amers, planning director at the Leith Agency, was named Agency Star of the Year. He is the brains behind many of the Scottish Government's social marketing campaigns.

The Scottish Government won Marketing Team of the Year and the Union picked up Agency of the year.

The Social Marketing Award was given to the Bridge, for its Saving Lives campaign which promoted awareness of bowel cancer screening.

Whitespace, which developed digital marketing and website support for the gluten-free Genius Bread, won the Alan Frame Inspirational Award.

The Marketing Society Star Awards, sponsored by The Scotsman as media partner, were held at the Edinburgh Corn Exchange.

They aim to promote a better appreciation of marketing from the classroom to the boardroom.

Mearns Castle Academy from Newton Mearns, Glasgow, won the School Award, having developed a marketing plan for McDonald Aviemore Resort.

The Scotsman's sister newspaper the Edinburgh Evening News picked up an award in the promotional excellence category.

Graeme Atha, director of the Marketing Society said. "It was great to see such a galaxy of talent being recognised representing all sectors of the marketing community from strategic thinkers to the creatives across a wide range of agencies.

"It was a wonderful advertisement for our world class marketing community in Scotland."

The winners:

Strategic Marketing Category

New Brand or Business Award

Silver Star: SECC for TicketSoup.com

&149 Brand Development Award

Gold Star: The Union for Making The Dalmore Shine

Silver Star: Highland Park for the Best Spirit in the World

Bronze Star: VetsNow for Building the Brand in a New Market; Tangible for Putting Edinburgh Napier University on the Map; Standard Life for Active Money

Customer Insight Award

Gold Star: DC Thomson for Youth Insight Programme

Silver Star: The Leith Agency for Advice on Drugs and No Knives. Better Lives

Bronze Star: The Leith Agency for Sex – It's healthy to talk about it

&149 Customer Relationship Marketing Award

Gold Star: s1 for s1 to 1 CRM.

Silver Star: Fraoch Marketing and Kwik Fit Group for Putting the X Factor into CRM; The Union for VisitScotland – Autumn into Gold

Marketing Capabilities Award

Silver Star: Business Stream for Driving Engagement

E-commerce Award

Silver Star: Lewis Creative Consultants for Hunters Boots – Giving it Welly

&149 Marketing for Sustainable Consumption Award

Gold Star: The Leith Agency for Breaking Scotland's Bag Habi.

Silver Star: The Union for Eco Drivers not Eco Warriors; Weber Shandwick and Redeem for Mobile Phone Recycling

Cause Related Marketing Award

Silver Star: VetsNow for Pet Blood Bank UK

&149 Social Marketing and Not for Profit Award

Gold Star: The Bridge for Saving Lives. Bowel Cancer Campaign.

Silver Star: The Leith Agency for Reusing carrier bags and No Knives. Better Lives

Bronze Star: City of Edinburgh for Scottish Youth Parliament Elections; The Leith Agency for Cracking down on deliberate fire setting; The Union for Stress Busters; The Leith Agency for Don't Let the Flu turn On You

&149 SME Marketing Star Award

Gold Star: Cycling Scotland for Fresh 'n' lo Pedal for Scotland

Silver Star: SECC for TicketSOUP.com; Lewis Creative Consultants for Hunter's Boots

Marketing Communications Category

Design Excellence

Gold Star: Heineken for Bulmer's – attack is the best form of defence

Silver Star: Heineken for Foster's Glassware

&149 PR Excellence

Gold Star: The Edrington Group for Macallan, Masters of Photography

Silver Star: Golley Slater for the Army's 1000th recruit in Scotland; Consolidated PR for Fighting Cervical Cancer

Bronze Star: The Edrington Group for The Famous Grouse – The World Famous Burns Supper Campaign; VisitScotland for Homecoming Scotland 2009

&149 Advertising Excellence

Gold Star: The Union for Still Killing Jill

Silver Star: Family for Overgate – Mum's the word at Christmas; The Leith Agency for No knives. Better lives; The Union for Facing Demons

Bronze Star: The Leith Agency for Breaking a bag habit; Standard Life for Active Money; The Union for Eco Drivers, Not Eco-warriors; VisitScotland for I Am a Scot: Homecoming Scotland

Direct Marketing Excellence

Gold Star: The Union for Autumn into Gold

Silver Star: Tangible for Business Stream – First Aid for customers

Bronze Star: Tayburn for Tenon Wealth Experience Campaign

&149 Promotional Excellence

Gold Star: VisitScotland for Perfect Setting

Silver Star: The Union for Making History

Bronze Star: VisitScotland for Capture an Autumn Moment; The Scotsman Publications Ltd for Edinburgh's Got Talent

&149 Digital Marketing Excellence

Gold Star: Whitespace for The best thing – Genius Bread

Silver Star: MediaCom for The Real Scotland

Bronze Star: Vets Now for Building a global emergency veterinary community; VisitScotland for Homecoming Scotland: a digital tour de force

Media Excellence

Gold Star: MediaCom for Knife Crime

Silver Star: Standard Life for Active Money SIPP Campaign

Bronze Star: MediaCom for Early Years

&149 Event Marketing Excellence

Gold Star: Cycling Scotland for Fresh 'n' lo Pedal for Scotland.

Silver Star: The Leith Agency for Irn-Bru's record breaking event for Scotland

Bronze Star: Maxxium UK for L'Essence de Courvoisier; Xscape Braehead/ Cloudline for Xscape and the Summer of Austerity

Experiential Marketing Excellence

Gold Star: The Leith Agency for No knives, Better Lives

Silver Star: Heineken for Bulmers 2009 Summer Sampling Campaign

Bronze Star: Maxxium UK for The Macallan Lounge

Champions of Marketing Excellence Category

Marketing Society Star School Award

Gold: Mearns Castle

Silver: St Ninians, Speyside

Bronze: Kirkland

Star Marketing Student

Gold Star: Heather Anderson of Robert Gordon University

Silver Star: Kerrie Tindall, Leanne Donaldson, Robert Gordon University

&149 Star Creative Student

Gold Star: Rachel Campbell, Edinburgh College of Art.

Silver Star: David Crombie, Gray's School of Art; David Howie, Gray's School of Art; Jamie McIntyre, Edinburgh College of Art; David Tolmie and John Taylor of Duncan of Jordanstone College of Art

Rising Agency Star of the Year

Gold Star: Gillian McCormack of Material

Silver Star: Amy Burns of Frame

Bronze Star: Scott Kennedy of Multiply UK Ltd and Steve Tigar of The Bridge

Rising Marketing Star of the Year

Gold Star: Lynsey Fusco of VisitScotland

Silver Star: Doug Cook of Heineken, Sarah Todd of National Australia Bank and Sam Wood of Vets Now

Alan Frame Inspirational Star Award

Gold Star: Whitespace for The Best Thing – Genius Bread

Star Marketing Team of the Year

Gold Star: Scottish Government

Star Agency of the Year

Gold Star: The Union

Agency Star of the Year

Gold Star: David Amers of The Leith Agency

Marketing Star of the Year

Gold Star: Ken Grier – The Edrington Group