Tracy Abraham, who was most recently group marketing director at the AA, becomes the financial service provider’s chief customer officer.
Abraham has also held chief marketing officer positions at Experian, CPP Group and Monzo. Prior to her career in financial services, she worked for a number of media organisations including Channel 4 and Channel 5.
Abraham will join Tesco Bank’s executive committee and will report directly to chief executive Gerry Mallon.
Mallon said: “I’m pleased to welcome Tracy to Tesco Bank and look forward to working with her as part of our executive team. Her breadth of experience and customer focus will be invaluable as we develop our strategy of delivering products which closely align to the needs of Tesco customers.”
The bank said Abraham will be responsible for developing its customer offering across its banking, insurance and money services propositions.
In January, the bank launched Tesco Clubcard Pay+, a way for shoppers to pay, save and pick up extra Clubcard points, pretty much wherever they shop, while the acquisition of Tesco Underwriting in May 2021 enabled the group to create an end-to-end insurance business that is “uniquely positioned” to help Tesco shoppers protect their cars and homes.