The move follows the firm investing in a northern UK hub, based in Edinburgh, and aims to tap into what it sees as the growing requirement for people-based marketing and performance media expertise in northern Scotland.
Merkle added that it is already well-established in the region and works with high-profile clients such as Spirit Energy and Total.
The company said it is responding to an increased demand for and changing needs regarding data-driven innovation from the region’s major industries such as offshore energy, fishing, and farming. The agency will support businesses across Aberdeen and Scotland’s north coast.
Merkle Analytics MD Neil Carden deemed the new site an “exciting development for Merkle and a testament to the opportunity that the north of Scotland represents as a hub for data innovation… I look forward to building our team and capability in 2020".
Sean Robertson, client director lead, Merkle Analytics, said: “Merkle understands that these unique challenges coupled with Aberdeen’s emergence as a centre for innovation require dedicated, local data analytics expertise.
"As a proud Aberdonian, I’m delighted that we are opening our second hub in Scotland in the heart of the city. Not only are we providing local businesses with the full suite of Merkle services – it means we are building on last year’s investment in an Edinburgh hub and further extending our clients UK and [Europe, the Middle East and Africa] reach and flexibility.”