Jurassic World fans drive up sales as weather turns

Worsening weather last month sent people indoors to watch films such as Jurassic World

A report published today by Barclaycard shows the latest instalment in the blockbuster dinosaur franchise contributed to a 30.1 per cent leap in cinema spending last month.

The firm put the resurgence in demand among filmgoers down to the worsening weather during the month, which drove consumers away from high streets that had basked in the earlier heatwave.

Barclaycard managing director Chris Wood said: “As the weather deteriorated, winners emerged in different categories including cinema, which was also bolstered by summer blockbusters, and takeaways, which consumers turned to in order to avoid the damp and blustery conditions.

Worsening weather last month sent people indoors to watch films such as Jurassic World

“Overall, the rise in discretionary spending in July echoes a six-month trend where consumers, supported by significant tailwinds such as zero inflation, rising wages and clear guidance on interest rates, feel more comfortable splashing out on the nice-to-haves.”