Jessops to roll out Sainsbury’s branches

Dragons Den entrepreneur Peter Jones CBEDragons Den entrepreneur Peter Jones CBE
Dragons Den entrepreneur Peter Jones CBE
Jessops, the rejuvenated photographic business chaired by Dragons’ Den star Peter Jones, pictured, is branching out with a series of stores located inside Sainsbury’s supermarkets.

The high-profile entrepreneur, who alongside a group of investors bought the Jessops brand and other assets from administrators in January 2013, said he would bring “unique new services” to Sainsbury’s shoppers, including a junior photography club for
under 18s.

The first three locations have been confirmed – Newport in South Wales, Waterlooville and Maidenhead. Other sites are likely to follow.

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Jones said: “This is a very exciting landmark deal for Jessops. It is a natural next step for our multi-channel strategy which is all about giving consumers the choice on how to buy.”

Jessops – founded in 1935 in Leicester by Frank Jessop – saw 187 branches close when it fell into administration. The relaunched business currently has 28 sites.

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