ITV enjoys advertising rise

ITV boss Adam Crozier hailed progress at the broadcaster yesterday after it outpaced rivals in the advertising market during a “good” start to 2013.

Broadcast and online revenues were 6 per cent higher in the first quarter at £465 million, driven by 6 per cent growth in net advertising revenues and a 17 per cent rise online.

However, the firm said it 
remained cautious about the outlook for this year, with 
advertising figures likely to be distorted by comparisons with the major events of last year, such as Euro 2012 and the Olympics.

Crozier said: “While we are cautious about the outlook for TV advertising for 2013, our objective remains to outperform the market over the full year.”