Millions Ice Cream is the result of a “brand-stretching exercise” between Greenock firm Golden Casket and Hilton Ice Cream of Bradford, West Yorkshire.
The companies have combined two popular flavours, bubblegum and strawberry with a bubblegum ripple, and used the corresponding flavours of Millions sweeties as inclusions and decorations.
Supply deals have already been struck with retail chains Heron and B&M, as well as stores within the Nisa, Co-op and Today groups. Bosses said further developments were being planned including export sales.
Golden Casket has previously been involved in brand tie-ups, including the creation of a Vimto flavoured Millions sweetie.
Hilton Ice Cream’s sales and marketing director Michael Jaconelli said: “We believe there is more potential in the Millions products and we also think there will be potential to expand into the Middle East.”