Heineken to cash in on booming demand for zero alcohol beers

Heineken, the global brewer that owns Edinburgh’s historic Caledonian Brewery and has its UK corporate headquarters in the city, is this week expected to reveal further strong sales for its zero and low alcohol offerings.

Heineken is one of the world's largest brewers with major operations in the UK. Picture: Ian Georgeson
Heineken is one of the world's largest brewers with major operations in the UK. Picture: Ian Georgeson

The Dutch group is also likely to outline how it is tapping into the market shift to more premium beer and lager brands.

Speaking ahead of a first-quarter trading statement, due from the brewing giant on Wednesday, Matt Britzman, an equity analyst at Hargreaves Lansdown, said: “Heineken’s non-alcohol offering has been posting double-digit growth, with Heineken 0.0 leading the way. 2022 will see the group expand its offerings in the more health-conscious beverage sector with products like Desperados Virgin Mojito and Lagunitas non-alcoholic IPA.

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“[The] update will hopefully shed some light on how performance has been in what should be an exciting growth avenue.

“The group’s unlikely to give any specifics on margins, but commentary on how rising costs are being managed will be watched closely,” he added.

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