Greggs teams up with Iceland
BAKERY chain Greggs has started a trial with Iceland Frozen Foods to test the potential for the supermarket to sell frozen Greggs-branded sausage rolls for shoppers to bake at home.
"This is a trial which will enable Greggs to assess the potential for its savoury foods to be sold into the frozen take home market, and to identify any impact this could have on its existing shop business," the firm said.