Glasgow video software specialist zooms in on new jobs after securing £5.2 million in funding

A Glasgow-based video software firm is focusing in on international expansion and more jobs after securing £5.2 million in funding.

BGF – formerly the Business Growth Fund – has completed the investment in Odro, which was founded in 2015 with just two full-time employees.

The firm, which provides video interviewing and engagement software to the recruitment industry, now employs more than 40 staff and boasts a rapidly expanding client base including the Adecco Group, Robert Walters and Kelly Services.

BGF has acquired a minority stake in the business to help fund a global expansion plan that will see the company opening offices in Australia and North America, as well as adding some 20 staff within the next two years.

Used by tens of thousands of recruiters globally, Glasgow-based Odro provides its 700-plus strong client base with a video recruitment product that helps them to streamline their processes and drive profitability.


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Alongside the funding boost, entrepreneur-turned-advisor Rob Crossland has joined Odro as its chairman.

Chief executive Ryan McCabe said: “Until now we’ve grown organically, reinvesting profits back into the business to help us scale.

“I’m extremely proud of that journey and what we’ve achieved; and now is the right time for us to take on investment. We’ve built a solid foundation and are primed for international expansion. With BGF’s backing, we can really accelerate that plan.

“Crucial for me was taking on the right partner. I met with upwards of 20 investors but decided to proceed with BGF due to the strong level of alignment with the team there.


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“I’m really excited to have BGF’s backing, and to welcome Rob to the board. Considering where we are now, I can only imagine the journey we’re about to go on with their support.”

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