Glasgow design studio O Street adds clients such as Glasgow Film Festival

Glasgow-based design studio O Street has won a series of new client assignments and campaigns in 2020 – with sign-ups including the Glasgow Film Festival.

Freer hails the firm’s ability to navigate 2020’s challenges. Picture: Peter Dibdin.
Freer hails the firm’s ability to navigate 2020’s challenges. Picture: Peter Dibdin.

The design firm, which was founded by David Freer and Neil Wallace in 2006, also counts Google, Spotify, BrewDog and the Scottish Government among its client base. It has been recruited by the Glasgow Film Festival, which returns in the spring. O Street has previously worked with the Edinburgh Film Festival.

Allison Gardner, co-director of the Glasgow Film Festival, said: “Next year’s Glasgow Film Festival will be like none we have held before as we adapt and respond to the new regulations for public gatherings and events. The 17th edition of the festival will be a hybrid mix of screenings in cinema venues and at home, with the same high quality mix of premieres from Scotland and around the world.

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The business is also the lead designer for Royal Bank of Scotland’s The People’s Money bank notes. Picture: contributed.

"This is the film festival for audiences, it has a passionate following and is an established event in the UK’s cultural calendar. We are looking forward to working with the team at O Street to bring the film festival’s distinct identity to life and will reveal the new brand later this year.”

O Street has also this year been taken on by global music company ATC Management regarding its Driift initiative to deal with how Covid-19 is affecting the music industry and has already helped to produce online shows by Nick Cave, for example, and one by Biffy Clyro from the Glasgow Barrowlands on 15 August.

O Street opened an office in Denver in 2017, which is now working with Oklahoma-based marijuana company Moods ahead of its launch later this year, while other new sign-ups include The Tifin Group, and Rit Dye. The Glaswegian firm, which has offices in London and Manchester, is also the lead designer for Royal Bank of Scotland’s “The People’s Money” bank notes.

Freer said: “2020 has been a challenging year so far for our business in so many ways and we’re pleased that we’ve been able to navigate through the difficult times so far with an agile approach to working with our clients in the UK and internationally.

"The arts and culture scene has been particularly hard hit, so we’re really happy to be working with the amazing team at Glasgow Film Festival and supporting such a cherished brand in our backyard.”

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