Glasgow agency launches platform to assist athletes in securing vital sponsorship funds

A Glasgow-based marketing and sponsorship agency has pressed the button on a platform to assist athletes in securing vital funding.

GRM Marketing is describing Sponsor Lead as Scotland’s first dedicated online platform for sport sponsorship. The business-to-business website is designed to help connections grow between teams, individual athletes and businesses.

The venture has also announced East Kilbride FC as its first club sign-up. It also has Scottish volleyball stars Lynne Beattie and Mel Coutts on board.

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Alice Basson, marketing executive at Sponsor Lead, said: “We ensure that all our Sponsor Lead members understand that sponsorship is about a partnership, with all parties working towards common objectives.

Sponsor Lead has already signed up East Kilbride Football Club.

“We understand the benefits and possibilities of sponsorship over other marketing tools and this platform is designed to create a win-win-win relationship for business, sports and the spectator.”

Maureen McGonigle, chairman of Scottish Women in Sport, said: “We love the concept of bringing together business and athletes to work in partnership.

“For many athletes, the sponsorship arena can be a difficult one to navigate, so to have the support of a professional, who is on your side, will take a lot of pressure off athletes allowing them to focus on the task in hand.”

Beattie and Coutts added: “We are very excited to work with Sponsor Lead on our journey to qualify for the Birmingham 2022 Commonwealth Games.

“We feel very privileged to be part of the Sponsor Lead launch alongside some other inspiring teams and athletes and we can’t wait to see what we can achieve with their support.”

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