Fife brewer Eden Mill takes aim at US drinks market

Fife distiller and brewer Eden Mill is taking a swing at the American drinks market by showcasing its products at the largest golf trade show in the world, writes Scott Reid.

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The firm, which produces a range of gins and ales, is taking its hand-crafted gins to the Professional Golfers’ Association’s 2016 Merchandise Show in Orlando, Florida from its base in St Andrews.

If forms part of a wider tourism push by industry body VisitScotland highlighting the importance of Scotland and golf as a brand. The PGA Merchandise show, which tees off today, features some 1,000 companies from around the globe.

Paul Miller, co-founder of Eden Mill, said: “Our gins have been a huge success for us both at home and in the Far East. The USA came calling and given the heart of our business is in St Andrews it was a natural step we showcased them at PGA’s Merchandise show. We’ve had over 15,000 people visit Eden Mill from more than 30 countries.”