Zumo, which has developed a cryptocurrency wallet and payment platform, saw 20,000 new customers sign up during a campaign last year when it offered free cryptocurrency to existing users who referred new ones.
It has now set aside around £100,000 in Bitcoin SV – a cryptocurrency created in 2018 – to be awarded to existing and new customers under a similar programme.
The move coincides with the addition of Bitcoin SV to Zumo’s platform, the third cryptocurrency it handles after Bitcoin and Ether that are currently the two largest in the sector.
Amelie Arras, Zumo’s marketing director, said: “We’re extremely proud to be relaunching this popular giveaway with a bigger and better reward.
“We passionately believe that crypto is for everyone; this is our way of offering people a super-simple way to get comfortable with crypto without needing to put up any of their own money."
A crowdfunding campaign in August last year saw the company exceed its £1 million target in just four days. In May this year it launched a virtual card that lets consumers make purchases with cryptocurrencies at any online retailer accepting Visa.
Later this year, it plans to release a physical debit card that can be used at shops or any other place that accepts Visa.