Edinburgh company on shortlist for entrepreneurial prize

Choose Packaging, which has its HQ in Edinburgh, is among five British companies selected for the Postcode Lotteries Green Challenge 2021.

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The challenge is one of the world’s largest annual sustainability competitions, rewarding start-ups that successfully combine sustainability, entrepreneurship, and creativity to tackle environmental challenges. Former jury members include Dame Ellen MacArthur and Sir Richard Branson.

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Founded by James Longcroft in Edinburgh, Choose Packaging designs plastic free packaging alternatives. The company has developed a paper bottle described as “100% natural, sustainable and vegan-friendly which will take less than a year, instead of a few centuries to degrade.”

Up for an award - the team at Choose Packaging
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Choose Packaging is among 25 contestants from around Europe hoping to make it to October's grand final in Amsterdam, where the winner will receive 500,000 euros.

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D’Arcy Nicholl, chief commercial officer of Choose, said: “This prestigious competition has identified companies directly addressing climate change and the environmental issues we face on our planet.

“We believe that soon, plastic packaging will become a thing of the past. It’s really inspiring to see The Postcode Lottery give so much backing to companies striving to make the world a better place.”

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Choose Packaging are pioneering change
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Sigrid van Aken, CEO of Postcode Lotteries, said: “The Challenge promotes the development of new green products and services that will speed up the transition towards a low carbon economy.

"There are strong contenders among the five British companies shortlisted, who each present an innovative approach to change the way a commodity is produced, to go some way to contributing towards a more sustainable planet.”

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