Edinburgh-based workplace engagement-focused start-up Trickle increases team and client base

Edinburgh-based tech start-up Trickle – which looks to foster better engagement in the workplace – is continuing to boost its ranks after securing a series of business wins.
New addition Alexa Freeman with Trickle’s chief executive Paul Reid. Picture: contributed.New addition Alexa Freeman with Trickle’s chief executive Paul Reid. Picture: contributed.
New addition Alexa Freeman with Trickle’s chief executive Paul Reid. Picture: contributed.

It also says its offer is helping firms communicate with their staff during the Covid-19 epidemic.

The business, which was founded in 2018, said a number of NHS regional boards in Scotland – including NHS Greater Glasgow and Clyde and NHS Forth Valley – have signed up to its wellbeing, engagement and communications platform Engage since the Covid-19 outbreak.

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Trickle is in the process of hiring to strengthen its team to match an upswing in activity and, along with Trickle co-founder Joe Brock who rejoins the company and Dominique Adams, who has been hired from Digit as marketing content manager, Alexa Freeman is Trickle’s latest appointment.

She joins Trickle as customer success manager from OneYearNoBeer, where she was the social enterprise’s coaching programme manager. The Napier psychology graduate has worked in the health and wellbeing sector for a number of years, including as a health coach.

Trickle says its Engage platform, which deploys an analytics dashboard and messaging functionality, enables an organisation’s people to have a place to share suggestions, issues and concerns as they develop throughout the working day.


“In turn, colleagues are then able to lend support to the posted ideas or contribute their own opinions to achieve greater collaboration and work towards better solutions,” the firm also said.

It launched an extended free service to use its platform throughout the Covid-19 lockdown period, enabling companies and other organisations to be set up and running within 48 hours. The free-use offer is open until 3 July.

Trickle chief executive and co-founder Paul Reid said: “Covid-19 is a big and unanticipated change in work dynamic that is having a major effect on people’s wellbeing, mental health and work performance.

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“Organisations can help to address the fear, anxiety and uncertainty felt by so many if they equip their people with the right digital tools to achieve their work goals, to feel connected with their manager and peers and have a sense of continuity in their lives. While everyone is under great strain at the moment, we are seeing the greatest uptake across the NHS in Scotland and now increasingly in the rest of the UK.”

He added: “We’re continuing to build the team this year and Alexa is a great hire for us, not least because of her customer focus and keen understanding of the whole health and wellbeing space. Alexa will help to strengthen our customer success team and make sure all our clients are on-boarded seamlessly.”

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Reid previously founded geospatial solutions specialist Sigma Seven, which was acquired by FTSE 100 business outsourcing giant Capita in 2015. A number of angel investors who had previously backed Sigma Seven, alongside Techstart Ventures, supported Trickle in its £1 million seed funding round last year.

Trickle was also was one of the companies who joined both the third and fourth cohorts of the Scottish Government’s CivTech digital accelerator programme.

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