Edinburgh-based social enterpreneur focused on healthy eating tucks into crowdfunder

Edinburgh entrepreneur Amber Pattullo has launched her crowdfunding campaign as part of the Royal Bank of Scotland (RBS) Back Her Business competition as she seeks to help tackle child obesity.

The social enterprise aims to reinforce healthy eating habits from an early age. Picture: contributed.
The social enterprise aims to reinforce healthy eating habits from an early age. Picture: contributed.

Pattullo’s social enterprise Cook with Me is committed to providing affordable and accessible recipe packs, which tie in with NHS healthy eating guidelines. A tenth of all profits are to be donated to local charity Juno, with the remainder used to subsidise sessions and grow the business offering.

Pattullo said: “Currently one in five children in the UK starts school overweight or obese. ‘Cook with Me - Hands on cooking for your little one’ is committed to reducing this figure. Our social enterprise will provide affordable and accessible healthy recipe packs for children across the UK, aged 18 months to school age, for the use in early years settings or at home.

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“Children love to bake and get creative but finding recipes that are in line with NHS nutritional guidelines can be tricky. Our business has worked to overcome these issues, as each of the recipes have been created to fit in with the Setting the Table document and NHS healthy eating guidelines, meaning they have no added sugar or salt thus promoting a healthy and balanced diet.”

Each Cook with Me recipe pack has been designed to support 'positive wellbeing and develop numeracy and literacy skills'. Picture: contributed.

Each Cook with Me recipe pack has also been designed to support positive wellbeing and develop numeracy and literacy skills, she also said.

The crowdfunding programme forms part of RBS’s wider commitment to help, inspire and support a further 400,000 female-led businesses by 2025. The initiative will be developed UK-wide through NatWest in England and Wales, Ulster Bank in Northern Ireland and RBS.

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