The East Kilbride company, which says it combines med tech know-how with an in-depth understanding of the skincare industry, has developed a patented suite of technologies analysing skin condition in real time, enabling personalised advice based on the specific requirements of the customer and environment. It has signed up Virginie Darteyre as country sales manager in Paris to meet growing market demand.
The firm points out that its latest prototypes feature a handheld sensor that scans the skin while the accompanying mobile app examines contributing factors such as weather and age, to determine how best to use skincare products. It said this allows skincare brands to talk to the consumer at home, a challenge highlighted by the current pandemic.
The firm said that Paris was the “obvious choice” for Cutitronics’ first international base to meet growing industry interest from Europe. Darteyre will develop global sales for the business and brings more than 15 years’ experience in this area, previously working with companies including Fruit of the Loom and Firetrap.
She said: “It has never been more important for beauty brands to incorporate new technological solutions into their strategies to meet the challenges presented by the pandemic. Beauty counters will be unable to operate as before, and spas and salons must overhaul their processes and systems to survive.
“The potential of these technologies to support independent and corporate brands is unprecedented. Demand for this is only going to increase as consumers change the way they interact with skincare, and brands look to find new ways to engage with consumers.
“I’m looking forward to taking this innovative technology into my home market of France. I want to identify new opportunities for this one-of-a-kind product where technology and wellbeing collide. The concept and company culture really appeal to me and I can’t wait to play my role in the skincare revolution.”
David Heath, founder and chief executive of Cutitronics said: “It feels fitting that this is our first international presence as we unveiled one of our first Cutitron technology prototypes and accompanying software in 2019 at In-Cosmetics Global in Paris.
“We look forward to being able to support brands with a permanent team member based in Paris who will be able to spearhead enquiries and business opportunities, who understands the market and has a proven track record in driving international sales.”
“We pride ourselves on having built a strong team from a diverse range of backgrounds and Virginie complements this with her proven track record and strong skillset. We will continue to build our team throughout 2020.”
Cutitronics has also made several senior appointments in the UK, including Chris Freel, who has been named senior mechanical project engineer, Louise Macpherson as client relationship manager and Mandy Smith-Barr as senior project manager.
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