DrinkSorted expands reach by teaming up with United Wholesale (Scotland)
Independent cash and carry giant United Wholesale (Scotland), has joined forces with Glasgow-based technology firm DrinkSorted to provide the service. The move will take the number of stores registered with DrinkSorted up to 1,500 in coming months, making it “one of the largest home delivery platforms in Scotland following its launch in 2019”.
United Wholesale (Scotland) and DrinkSorted expect to handle more than 250,000 orders each month, with an average basket spend of £22.The DrinkSorted app will be made available to stores that are part of the United Wholesale network, including its chain of 500 Day-Today and USave shops, and around 1,000 independent convenience stores.
United Wholesale (Scotland) says it is the nation’s largest independent business of its kind, with two cash and carry depots in Glasgow and one in Grangemouth.
DrinkSorted was originally set up to provide home delivery of alcoholic drinks within one hour, and has since adapted by expanding to include a full range of grocery products.
Chris Gallacher, MD of United Wholesale (Scotland), said the tie-up “will make our retailers even more convenient for customers,” and ensures local stores can take a slice of the online grocery shopping spend from the big supermarkets in the UK, which is the fastest-growing purchase channel in terms of value and growth.
DrinkSorted boss Deepak Bali commented that the agreement will “transform” the growing home-delivery market and will change the way people purchase basic impulse products.
The organisation is competing with Edinburgh-based Shoply, which is rebranding from Drinkly.
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