The firm, which already has 130 employees at its base in Glasgow, said the additional hires will back its organic growth and new client wins in the hotel and financial services sectors.
Managing director John McLeish said: “The past 12 months have been very exciting for Equator, winning a host of new projects and growing the work we deliver for our retained client base.
“As an agency committed to skills and training, we also want to bring in graduates and talented individuals with a passion for bringing brands to life in a modern connected world.”
The company has worked with clients including Disney, Paul Mitchell, SSE and Malmaison, and it is seeking out creatives, web developers, marketers, producers and account handlers to join its ranks.
McLeish said the agency has restructured its team into sectors to match its work in the hotel, financial and utilities sectors, and it has also created an “innovations” department, aimed at researching developing technologies to benefit its clients.
“Having dedicated multi-disciplinary sector and innovation teams has strengthened our sector knowledge, improving our integrated proposition and the level of insight and expertise we can offer our clients,” McLeish said yesterday.
“The digital landscape has changed dramatically in the last five years and we are now very much positioned as an ideas agency, delivering digitally-led solutions for our partners.”
Equator was formed in 1999, and is now one of the largest agencies of its kind in Scotland. The firm, which also has an office in New York, is projecting revenues this year of more than £10 million.
While much of its growth so far has been organic, McLeish recently told The Scotsman that he was not ruling out acquisitions, explaining that the Finnieston-based company was “in a good position to capitalise on any opportunities”.