Deliveroo announces new supermarket delivery deal with Sainsbury's in cities including Edinburgh and Glasgow

Deliveroo’s partnership with Sainsbury’s is expanding to cities including Edinburgh and Glasgow following a successful trial which involved customers using the app to order from the supermarket.

Deliveroo's partnership with Sainsbury's has expanded nationwide picture: Shutterstock

A total of 100 of the supermarket’s stores across the UK will be linked with Deliveroo in the new expansion.

These will include stores in Edinburgh, Glasgow, Aberdeen, Liverpool, Newcastle, Leeds, York and 22 branches in London.

Since the trial started last year, the top five products Deliveroo customers have been picking up from Sainsbury’s are bananas, British semi-skimmed milk, cucumber, avocados and free range large eggs.

Sainsbury’s director of ecommerce Nigel Blunt said: “Working with Deliveroo has helped us offer home grocery deliveries to even more customers, bringing them a super-fast service when they need something in a hurry.

“We know how much Sainsbury’s customers value being able to shop for food as quickly and conveniently as possible and we’re delighted to be able to expand this service further.”

Eric French, chief marketplace officer at Deliveroo, said: “Deliveroo’s on-demand grocery partnerships have proven vital for so many people during the pandemic, allowing families to get the food and household items they need and want quickly.”

Deliveroo has come under fire in recent months after independent restaurateurs and publicans accused delivery platforms, including Just Eat and UberEats, of charging too much in commission after it was claimed they are earning more than £1bn in fees in the UK.

A new report by the rival company Flipdish, which builds takeaway platforms for hospitality businesses rather than hosting them on their own, claimed delivery apps charge up to 30 per cent per transaction and called for reductions.

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