Country of origin labels could boost Scots farmers

SCOTTISH consumers' support for labelling food by country of origin could benefit the farming industry north of the Border.

A survey by the Food Standards Agency examined the issue and wider concerns about food safety, and how to make health and sustainable food choices as well as issues surrounding cost and accessibility.

Its results highlighted a series of factors which encouraged consumers to buy food "produced in Scotland".

Among these were the guarantee of quality and freshness, a willingness to support the local economy, concern about the environmental impact of transporting food and animal welfare standards.

Unsurprisingly, NFU Scotland president Jim McLaren welcomed the findings, saying the results could have positive consequences for his members.

He said: "While there are still some barriers to cross as an industry, it is encouraging that the reputation Scotland has for quality produce is front and centre and growing every year.

"Fortunately, Scottish farmers have a great story to tell in these areas and tick all the boxes by producing fantastic food and drink right on our doorstep.

"They are also taking great care of our countryside, and maintaining some of the highest animal welfare standards in the world."

Mr McLaren did admit that the industry needed more support in pushing country of origin labelling.

He also asked for the rules on country of origin labelling to be clearly set out, so that consumers could understand exactly how origin was defined and make informed decisions about what they were choosing to buy.