For sale: a bottle of fresh Scottish air for £25
As well as the country-specific premium bottled air, My Baggage will also deliver premium aromas and specific smells available upon request. So far in 2020, My Baggage has bottled authentic air from the London Underground, Fish and Chip’s aroma from Norfolk, and fresh mist from the summit of Snowdonia.
The firm decided to launch its bottled air range following research which linked the sense of smell to emotional memories. It said that while many UK residents hanker after a new exciting life in another country relocating leaves some pining for home.
A spokesman said: “Many Brits have a dream of moving abroad and the exciting thing about our work at My Baggage is that we help make those dreams come true. But we know from our customer feedback that a small but significant number of Britons who move abroad do experience homesickness.
“We wanted to help them reconnect with home and we know from published research that our sense of smell is very evocative when it comes to emotions. By allowing recipients to take a deep breath of the air from their home country we’re hoping to ease homesickness and help them settle into their new life, wherever that may be.
He added: “At the moment the majority of orders are coming from parents and loved ones of Brits who have moved abroad. A bottle of fresh air from home is the perfect gift for a family member who is living overseas – and it might even entice them back home.
“The smells Britons miss might surprise some. Orders for the fish and chip shop air have been strong while the London Underground air is one of our best sellers and seems to be popular with ex-commuters who perhaps want to remind themselves of what they’re missing.”