Vodafone to link up with mobile firm in Far East

VODAFONE, Europe’s biggest mobile network operator, has sealed a deal with one of Singapore’s main mobile operators, extending its influence in the Far East.

The British group said it had signed a new exclusive partner network agreement with M1.

Vodafone said the deal meant its customers and partners will have seamless access to their international services while travelling in Singapore. M1 customers will also have access to Vodafone’s roaming services across the world.

Both groups will co-operate in developing and offering products and services to international travellers and domestic customers.

Vodafone chief marketing officer Peter Bamford said the tie-up represented another step in allowing customers to use its services in the Asia-Pacific region and would help in "creating new sources of revenue for both parties".

Following the announcement, Vodafone’s global services will be available in Austria, Croatia, Denmark, Estonia, Finland, Iceland, Kuwait, Lithuania, Singapore and Slovenia.

The move represents the latest step in the company’s international expansion programme overseen by former chief executive Sir Chris Gent.

Sir Chris handed over the reins to Arun Sarin in July after a six-year spell at the top which saw the firm transformed into the 13th largest company in the world.

M1, otherwise known as MobileOne, was formed in August 1994.

The company’s chief executive, Neil Montefiore, said: "We are very excited about the potential of this partnership with Vodafone and the many benefits it will bring."