Cold weather boosts TUI summer bookings
Europe’s biggest tour operator said it continues to see “very strong” trading momentum in the UK despite a 4 per cent increase in its average summer prices, as holidaymakers seek to avoid another washout. TUI has also increased its summer capacity in the UK market by 3 per cent.
Strong sales in the UK and Nordic region helped its core business increase summer bookings by 2 per cent, offsetting weaker performances in France and Germany.
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Hide AdIt has sold almost half its summer holidays across its mainstream holiday business.
The group – which also owns brands including First Choice, Gulliver Travel and LateRooms.com – said demand was driven by its online business and direct distribution, with online accounting for 40 per cent of its sales in the UK.
The company said: “This is against a backdrop of uncertainty in the eurozone, highlighting that demand for the annual holiday remains resilient against a weak macro-economic environment.”
TUI’s strong trading comes amid a turnaround battle at rival Thomas Cook, led by new chief executive Harriet Green. This involves more than £400 million of cost cuts, axing 2,500 jobs or 16 per cent of its 15,500-strong UK workforce and closing 195 high street travel agencies.
Sales in TUI’s core winter business ended down 4 per cent, with flat trading in the UK and a 30 per cent fall in France, helping it narrow winter losses.
TUI’s UK winter capacity was flat on a year ago, while it cut capacity in France by 33 per cent.
It expects 7-10 per cent growth in underlying full-year operating profit.
Numis Securities analyst Wyn Ellis described the pre-close trading update as “very strong” and upgraded the firm from “hold” to “add”.
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Hide AdEllis added: “The poor weather across much of Europe is clearly providing a helpful tailwind but we believe it is also increasingly apparent that TUI’s strategy of focusing on ‘differentiated’ and ‘exclusive’ product is paying dividends.”