China renews Scotch whisky trademark to stop counterfeit bottles

The Scotch whisky trademark has been renewed in China for a decade to protect it from locally-produced counterfeit bottles.
China has renewed the Scotch whisky trademarkChina has renewed the Scotch whisky trademark
China has renewed the Scotch whisky trademark

The Scotch Whisky Association (SWA) said the Far East is a key market, with 25 bottles of Scotch exported to China every minute. The SWA has worked with the British Embassy and Chinese authorities to crack down on about 200 locally-produced spirits falsely described as “Scotch”, some of which have their own trademarks featuring Scottish words and images which companies have applied to for use on Chinese-made products.

A trademark agreement was first made in 2008 and has now been extended until 2028.

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The announcement was made as SWA chief executive Karen Betts joined prime minister Theresa May on a three-day trade visit to China.

Ms Betts said: “The renewal of the ‘Scotch whisky’ trademark is an important step in securing future growth for the world’s leading high-quality spirit drink in China, the world’s largest spirits market.”

International Trade Secretary Dr Liam Fox said: “I am pleased to be in China with the Prime Minister and a diverse contingent of innovative British businesses to promote our exports and attract Chinese investment into the UK.

“China is a key market for British goods and services with exports increasing by 25 per cent over the last year to more than £59 billion.”

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