Car dealer Peter Vardy launches electric BMW outlet

Peter Vardy Group has launched a BMWi brand retail outlet in Edinburgh, selling its first electric cars, at its existing BMW dealership in Seafield Road.

The BMW electric range includes the i3. Picture: Ian Georgeson
The BMW electric range includes the i3. Picture: Ian Georgeson

The range includes the all-electric BMW i3, the world’s first mass production model to be designed for sustainability and its “sporty big brother”, the plug-in hybrid BMW i8.

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Chief executive Peter Vardy said he was “delighted” to welcome the BMWi offering to the group, stating: “We are very excited by the prospect of bringing our first electric cars on board and we expect to see substantial customer interest in these leading-edge models.”

The group revealed last month that sales in its recent financial year rose by 11 per cent to £437.2 million, also highlighting that it had invested heavily in “state-of-the-art” premises.