Branches are what customers want

Branch-based banking remains popular with consumers despite the growth of online accounts and a decline in the number of high street branches, it has been claimed.

Almost seven in ten Yorkshire Building Society customers favour the traditional branch network when managing their savings, citing convenience and personal customer service, a survey by the mutual has revealed.

More than half of its customers also prefer using a passbook to keep a tab on their transactions, according to the Yorkshire, which carried out the research to mark the launch today of a variable rate Triple Access Saver. The account pays 2.25 per cent and the money can be accessed up to three times a year.