Blockbuster boost: Odeon profits more than double
The group, which has 113 cinemas across the UK, said bookings leapt 13.8 per cent to 42.9 million in the six months to the end of June thanks to the strong line-up of summer releases.
Odeon also said sales were boosted after it axed online booking fees in the UK in April, as well as introducing more flexible pricing depending on demand and increasing staff training to improve customer service.
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Hide AdA 17.7 per cent rise in revenues helped Odeon’s underlying pre-tax profits surge to £37.3m, up from £18.4m a year earlier.
The private equity-owned firm is now pinning its hopes on an “exciting” string of second-half releases, including James Bond film Spectre and the seventh instalment in the Star Wars saga.
Group chief executive Paul Donovan said: “It has been a fantastic year so far for cinema.”