Black & Lizars in sporting bid to promote eye care

OPTOMETRIST Black & Lizars is teaming up with Edinburgh Leisure in a new sporting ­partnership to promote the importance of eye care.

Scotlands Grace Reid competes in the Commonwealth Games in the Royal Commonwealth Pool, operated by Edinburgh Leisure. Photograph: Jane Barlow

The 180-year-old firm, which runs 25 practices across Scotland, will be hoping for a sales boost through its exposure to the three million annual visits made to 30 leisure venues, including the Royal Commonwealth Pool.

The three-year alliance will see Black & Lizars’ message ­regarding eye care disseminated across a range of media, with “catchy, sporting-themed slogans”.

Other facilities operated by not-for-profit Edinburgh ­Leisure on behalf of the city ­council include Meadowbank Sports Centre.

Mark Ross, chief executive of Black and Lizars, said: “We ­understand the importance of community leisure services in promoting health and well-­being. This partnership will ­reinforce these goals by emphasising the importance of good eye care across a number of sporting activities.”