Benriach Distillery on Speyside secures first ever deal with Waitrose
Drinks firm Brown-Forman, which owns the Benriach Distillery on Speyside, has secured its first whisky deal with supermarket chain Waitrose.
The brand’s new Original Ten, said to encapsulate the “signature smooth and multilayered character of Benriach”, will be across 175 of the John Lewis-owned stores throughout the UK.
The listing follows Benriach’s recent unveiling of its new “flavour-forward” portfolio of single malts and a new look inspired by the distillery’s creative heritage.
Customer marketing manager for Benriach, Danny Whelan, said: “This is a great moment for this eclectic Speyside distillery.”
John Vine, Waitrose & Partners spirits buyer, added: “Shoppers tell us that provenance, quality, and trust is important to them, therefore the products we supply, such as Benriach, echo this ethos and continue our work in showcasing and supporting Scottish food and drink.”
As part of the partnership, a virtual tasting with Rachel Barrie, master blender at Benriach, will be held online for Waitrose customers on the evening of June 23.
A message from the Editor:
Thank you for reading this article. We’re more reliant on your support than ever as the shift in consumer habits brought about by coronavirus impacts our advertisers. If you haven’t already, please consider supporting our trusted, fact-checked journalism by taking out a digital subscription: www.scotsman.com/subscriptions
Want to join the conversation? Please or to comment on this article.