7digital develops hi-resolution audio format

MUSIC platform provider 7digital has become the first company of its kind to adopt a new British developed hi-resolution audio format.

Meridian Audio launched its MQA – Master Quality Authenticated – technology earlier this month. It argues that its new system can reproduce the full detail of a live or studio performance while avoiding the huge file sizes and slow downloading associated with hi-definition audio.

7digital said yesterday that its “global strategic partnership” with Meridian would make it the first platform provider to offer MQA for both downloads and streaming.

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Chief executive Simon Cole added: “I truly believe MQA will become the standard for high quality streaming in the years to come.”