X Factor a boost for betting industry
William Hill is anticipating the industry turnover will exceed £10 million as a result of punters having flutters on the talent show that began last night.
The bookies are offering odds of 8/1 that Simon Cowell will replace a judge before the winner is announced and 12/1 that he will be the replacement brought in.
William Hill spokesman Rupert Adams said: “We think that the X Factor will shrug off the loss of Simon Cowell and we expect a record turnover this year.”
The betting company has odds of 9/4 that Gary Barlow will manage the winner, 5/2 that Louis Walsh will guide his act to victory, 5/2 that Tulisa Contostavlos will be the winning manager, and 11/4 that Kelly Rowland’s act will be champion.
They offered 12/1 that none of the judges will be returning for the next series, 8/1 that one will come back, 3/1 for two, 6/4 for three and 2/1 that all four will return.
William Hill offered the following odds on viewing figures:
n 6/1 that fewer than 17 million people will tune in;
n 5/1 that between 17 million and 17.9 million will watch;
n 3/1 for 18 million to 18.9 million;
n 5/2 for 19 million to 19.9 million;
n 3/1 for 20 million to 20.9 million;
n 10/1 for 21 million to 21.9 million;
n 8/1 for 22 million.
The company said its biggest 2010 bet was £6,000 on Matt Cardle to win.
It said its turnover last year well exceeded £2m and the average bet was £12.38, up from £8.32 on the previous year.
Betting has increased 26-fold compared to the first series of X Factor.