And it's not hard to see why.
Run as a family business, with husband and wife duo Richard and Michelle Heller at the helm (also the brains behind Hellers Kitchen on neighbouring Salisbury Place), the restaurant offers a wide menu in relaxed, friendly surroundings.
Dishes are essentially Scottish, but with a contemporary twist, but the menu never stays the same for long enough for customers to get bored.
The prices are also very fair, meaning most people make more than one return visit to the fantastic New Bell.
Diners should expect the likes of Stornoway black pudding on toasted brioche with caramelised apple and Arran mustard vinaigrette (6) for starters.
Current mains include corn-fed chicken supreme with cannellini and chorizo cassoulet, wilted spinach and chive oil (14.95), or wild mushroom and fennel risotto with sauce Vierge (12.50) for non-meat fans.
When it comes to the sweet-toothed, this restaurant is unlikely to disappoint, with such treats as toffee, apple and walnut tarte with espresso ice cream and Anglaise (5).
House wines start from around the 15 mark, reaching to around 30 for something a little more fancy.
If you've never paid the New Bell a visit, now's the time.
The New Bell Restaurant, 233 Causewayside, 0131-668 2868, www.thenewbell.com.