Forbruker, Zoo Playground, Edinburgh ****
The strange and contradictory tropes of the advertising industry are dissected and reassembled to form mutant new concepts in Frankie Thompson’s cool one-woman alternative clown show.
Assisted by the voice of Elizabeth Parker, Thompson’s mega-mix of adverts, tailored to suggestions made by Emma-from-the-audience, are as funny as they are thought-provoking.
Why is a man shaving macho and a women shaving sexy, when both of the razors being promoted are essentially the same?
Banal, would-be aspirational purchases are rendered ridiculous through cleverly constructed scenes and a list of ‘dos’ and ‘do nots’ capture the absurdity of trying to follow authoritarian advice where the only consistency is its judgmental tone of voice.
Playfully anti-capitalist, and feminist in a relaxed kind of way that lets the misogyny of the advertising industry speak for itself, there’s a nostalgia as well as disparity for the words that, over the past decades, have shaped everyday life and attitudes through the purchases we make. It’s an innovative, heartfelt show that could delve deeper to explore its love-hate relationship with the marketing speak it portrays, but nevertheless pertinently asks what “be yourself” really means when it’s also a phrase used to sell us things.
Until 10 August